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What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future

Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?,  uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs.  They are the high-earners-not-rich-yet customers with household […]

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Luxury Brands & Demographic Disruption: What’s Your Strategy?

In a recent talk at the Hackers on the Runway conference in Paris organized by TheFamily, marketer-extraordinaire Seth Godin asked “Is Digital the End of Luxury Brands?”  Rather, the question should be “Is the Digital Generation, i.e. the Millennials, the End of Luxury Brands?”  Unity Marketing supports brands examine the disruptive influence of the demographic […]

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Luxury Brands: Meet Your Best Customer and Its Not Who You Think It Is

He’s Young, Affluent & His Name is HENRY (high-earner-not-rich-yet) Luxury marketers tend to view middle-aged women as their best customer prospects, but based upon analysis of spending habits among the different demographic segments, men, especially young, HENRY men ($100k-$249.9k) on career paths leading to ultra-affluence ($250k+), represent the best luxury prospects.  What sets men apart from […]

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Neiman Marcus IPO: Time to Cash In & Get Out

Only two years after acquiring Neiman Marcus from private-equity firms, TPG and Warburg Pincus LLC, its new owners, Ares Management PPC and the Canada Pension Plan Investment board, have announced an IPO to take Neiman Marcus Group public. The timing looks prescient, since the stock market continues on a roll and the company can report […]

GAFO Sales 2007-May 2015

How to Entice Holiday Shoppers This Year? Set your sights on the affluent ‘heavy-lifters’

What’s your retail marketing strategies for holiday 2015? Now that the National Retail Federation (NRF) has downgraded its retail forecast for 2015, from 4.1% increase to only 3.5% over 2014, what is your strategy to jump start retail sales this holiday season? For my money I think holiday 2015 is going to be much tougher […]

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