Ask shoppers what they want and you’ll find they want it all — good quality products, wide selection, low prices — and they want it all now. That is the reason that Amazon.com gives every other retailer fits because in the first of those three wants, Amazon pretty well beats all comers. On the last, instant gratification, […]
Archive | Affluent Consumers
RSS feed for this sectionSolving the Mystery of Marketing Luxury to Millennials
A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials. Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]
Wayfair Is Going Strong in Home Furnishings Online, But Don’t Count Amazon Out
Wayfair, the e-commerce home furnishings company, just released its financials for 1H2017. For the six months ending June 30, Wayfair revenues reached $2.1 billion, up 36% from $1.5 billion in the same period last year. Its number of active customers grew impressively as well, from 6.7 million in 1H2016 to 9.5 million this year. And […]
What The Latest Retail Sales Trends Reveal About American Shoppers
The latest Census Department release on retail sales for June 2017 gave a sobering look at the current state of American retail. While total sales year-over-year were up 3.9% for the first six months, a rundown comparing May to June 2017 estimates (unadjusted) were not so kind. Every major reporting category except electronics and appliance stores and […]
Amazon’s Next Big Play: Furnishing American Homes
As consumers progress through life stages, each stage presents predictable triggers for consumer purchases in specific categories. Now that the 92-million strong millennial generation is finally starting to grow up, marketers targeting young adults are getting ready for a killing. Born from 1980-2000, the leading-edge millennials are turning 37 this year and while they have […]