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J. Crew Lost Focus on Its Affluent Customer and Learned a Painful Lesson

CEO Mickey Drexler learns “Customer is always right” after “lousy year” You have to feel a bit sorry for J. Crew CEO Mickey Drexler. After all, fashion is all about change and keeping on the cutting edge. But when J. Crew tried to do that, changing its cuts and styles to appear more trendy and […]

Apple Watch Is a Brand New Style of Luxury Wearables for a New Generation

Apple Watch Is a Brand New Style of Luxury Wearables for a New Generation

Luxury Has a Brand-New Style, and Apple Gets It Apple has just released its first smartwatch, offered in three editions including the upscale and luxurious Apple Watch Collection in 18 kt gold.  I can just hear the talk in board rooms of the heritage luxury brands, “Apple is not a luxury brand.  Apple isn’t our […]

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Why Select Comfort & Tempur Sealy Are Having Nightmares in the High-End Mattress Market, as Saatva Is Poised to Take Advantage

Saatva offers mattress shopping in new luxury style Rapidly-growing demand for mattresses, along with intense competition and rampant discounting at retail, turns luxury mattress brands into commodities. Online-marketer Saatva is taking advantage of the confusion to disrupt the high-end market with streamlined shopping experiences. Get Inspired>> Buying a mattress the traditional way is a nightmare, […]

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How L’Oreal Paris Targets the Age of Affluence — When Being 70 Is the New Sexy!

As the Baby Boom becomes the face of affluence, beauty marketers must prepare to court the mature market in new ways With the leading edge of the Baby Boom turning 69 this year, we’ve all grown accustomed to seeing mature faces in advertising.  Everything from cars to cookware is advertised with the Baby Boomers in […]

Why Maker’s 46 Is Hitting the Mark with Affluent Bourbon Lovers

For decades, the tried-and-true method for selling a luxury good, like an alcoholic beverage, has been the celebrity endorsement. Think of the classic Art Deco “L’Instant Taittinger” advertisement featuring Grace Kelly. Breathtaking in its long lines and sophisticated atmosphere, it clearly indicates that those who buy Taittinger champagne will live a life of glamour and […]