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Founded in 1999, Blue Nile set out to disrupt the way people buy diamonds, with a special focus on the engagement ring bridal market, skimming the cream off of traditional jewelry stores’ business. The idea of selling engagement rings online grew directly from founder Mark Vadon’s personal experience trying to buy an engagement ring. After […]
Williams-Sonoma Inc. just released its corporate quarterlies. The company reports that its third-quarter revenues rose 7.8% and profits were up 8.6%. But not all of the Williams-Sonoma brands could boast such great news. The luxury-leaning Williams-Sonoma flagship brand was up a measly 1.2%, while mass-market targeted Pottery Barn eked out 2% growth. West Elm, its […]
Luxury spending up modestly, affluent consumer confidence builds strongly There is good news and even better news for marketers aiming at the highest potential affluent customers in Unity Marketing’s most recent affluent attitude and purchase behavior survey. The good news is that affluents increased their average three-month spending on high-end or luxury goods and services […]
This webinar is ideal for: Luxury brands Marketers targeting affluent consumers Retailers aimed at high-end customers Advertising, branding and media agencies Investors What the research tells us: In early October 2015, a total of 1,200 affluent consumers who made any high-end or luxury purchases over the past three months were surveyed as part of Unity […]
In marketing, perception is reality and today’s affluent home buyers are driven to get more value for the money invested The high-end of the real estate market, especially those priced $750,000 and above, is where the action is in today’s home market. A recent study of the new housing market from the Census finds […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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