Archive | 2015

Meet the HENRYs

Meet the HENRYs: New Target for Mass-Market Brands and Gatekeepers to the Luxury Market of the Future

New Unity Marketing trend report helps brands position for the mindset of the ‘High-Earners-Not-Rich-Yet’ mass-affluent customers which hold the key to success for all marketers in the current consumer economy. With the middle-class consumers losing discretionary spending power, the HENRYs are the ‘new mass market’ for marketers and brands up and down the pricing scale. […]

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