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What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future

Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?,  uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs.  They are the high-earners-not-rich-yet customers with household […]

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Luxury Brands & Demographic Disruption: What’s Your Strategy?

In a recent talk at the Hackers on the Runway conference in Paris organized by TheFamily, marketer-extraordinaire Seth Godin asked “Is Digital the End of Luxury Brands?”  Rather, the question should be “Is the Digital Generation, i.e. the Millennials, the End of Luxury Brands?”  Unity Marketing supports brands examine the disruptive influence of the demographic […]

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Personal Luxury Report USA

Personal Luxury Report USA Published

The Seven-Year Guide to Trends in the Affluent Consumer Market for Personal Luxury Goods in the USA Tapping seven years of historic market research data, Unity Marketing has studied exactly what’s on the mind of today’s luxury consumers for personal luxury goods.  Details about trends in affluent consumer purchases of clothing, fashion accessories, jewelry, watches, […]

What Do HENRYs Want? cover flat

Luxury Brands: Meet Your Best Customer and Its Not Who You Think It Is

He’s Young, Affluent & His Name is HENRY (high-earner-not-rich-yet) Luxury marketers tend to view middle-aged women as their best customer prospects, but based upon analysis of spending habits among the different demographic segments, men, especially young, HENRY men ($100k-$249.9k) on career paths leading to ultra-affluence ($250k+), represent the best luxury prospects.  What sets men apart from […]

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How Patina Gallery Stands Out in a City Filled with Art Galleries

How Patina Gallery Stands Out in a City Filled with Art Galleries

Santa Fe, New Mexico’s Patina Gallery faces an especially challenging competitive marketplace.  It’s located in a city filled with other art galleries that attracts art-buyers, not just from the local community, but from across the world.  But Patina has discovered ways to stand out in a crowded field to become a ‘shop that POPs!’ by […]

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