go-go gifts

You Can’t Afford to Wait Till Christmas, Get Your Gifting Strategies On Now!

While the annual year-end holiday gifting season receives the lion’s share of marketer and retailer attention when it comes to the gifting market, the reality is that gifting represents a significant marketing opportunity throughout the whole year. Out of the typical gifters’ annual gifting budget, Christmas accounts for slightly less than half of the total.  […]

Affluents Are Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It

Affluent consumer confidence took another turn for the worst in the second quarter 2015, according to the latest survey conducted by Unity Marketing. The five key measures of how affluents feel about the overall economic health of the country and their personal financial situation all dipped in the most recent survey after rising in the […]

Why Online-Linens Brands Parachute and Boll & Branch Are in the Sweet Spot for Today’s Affluent Market, while Department- Store Brands Like Ralph Lauren Home Are at Risk

Luxury Linens Customers Prefer to Shop Online With so many brands on offer, selling luxury linens is a challenging game, even more so now that internet-only brands are emerging intended on disrupting the traditional business of high-end bed linens, online brands like Parachute and Boll & Branch. In any given quarter, about 15 percent of […]

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J. Crew Lost Focus on Its Affluent Customer and Learned a Painful Lesson

CEO Mickey Drexler learns “Customer is always right” after “lousy year” You have to feel a bit sorry for J. Crew CEO Mickey Drexler. After all, fashion is all about change and keeping on the cutting edge. But when J. Crew tried to do that, changing its cuts and styles to appear more trendy and […]