Luxury Consumption Index (LCI) 4Q2015

Good News & Even Better News in Unity Marketing’s Latest Affluent Consumer Tracking Study (ACTS)

Luxury spending up modestly, affluent consumer confidence builds strongly There is good news and even better news for marketers aiming at the highest potential affluent customers  in Unity Marketing’s most recent affluent attitude and purchase behavior survey. The good news is that affluents increased their average three-month spending on high-end or luxury goods and services […]

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ACTs Executive Review Fall Winter 2015

Marketing Luxury in a Brand New Style Webinar (December 16, 2015 @ noon)

This webinar is ideal for: Luxury brands Marketers targeting affluent consumers Retailers aimed at high-end customers Advertising, branding and media agencies Investors What the research tells us: In early October 2015, a total of 1,200 affluent consumers who made any high-end or luxury purchases over the past three months were surveyed as part of Unity […]

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new homes sold

How to Sell a Million-Dollar Home? A New Report from Unity Marketing Will Show You How

  In marketing, perception is reality and today’s affluent home buyers are driven to get more value for the money invested The high-end of the real estate market, especially those priced $750,000 and above, is where the action is in today’s home market.  A recent study of the new housing market from the Census finds […]

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retail aug 2015-2014

Trends at Retail Reveal What Shoppers Want — and It Isn’t more Discounts, but More Fun

Consumers Vote with their Wallets Through August 2015, retail sales excluding automobiles and food services, trails that from last year by .4%.  To date retail sales of $2.327,435 million lags the $2,337,399 million produced through August 2014. If retailers hope to overcome these trends in the fourth quarter, they will need to do something big […]

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HENRYs shutterstock_63205534

Real Estate Professionals: Are You Stuck Selling New Homes to Yesterday’s Buyers?

Understand the next generation’s needs and longings for home       Back in 1992, my husband and I carved out a 2 acre lot from 20 acres of woodland in Lancaster County, PA, home of the Amish, and built a custom home in the country. We’ve been here ever since, as our sons grew […]

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