market research trends

It’s No Luxury: Market Research Is a Necessity Today

Today Market Research Is No Luxury But the real value comes from putting the research into action   Your business faces a tsunami of changes in the consumer market that no amount of experience or education has prepared you for.  The customers are changing faster than ever.  They are: Adopting new patterns of shopping  (start with […]

Doyle & Doyle Shows How to Retail Jewelry in New Luxury Style

Traditional Jewelry Retailing Is Ready for a Change Everyone knows what to expect when they go into a jewelry store.  It’s filled with row upon row of glass waist-high counters, where the sales person stands behind and the customer stands in front, separated by a no-man’s land a foot or so deep of shatterproof glass.  […]

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How Hearts on Fire Is Poised to Light the Fire of Millennials

How to Tap the Diamond Buying Potential of Millennials  For each succeeding generation, or at least since 1947 when DeBeers’ told consumers that “A Diamond Is Forever,” buying an engagement ring has been a rite of passage in adulthood.  Today’s prime target market for diamonds and bridal jewelry are the Millennials, the leading edge of […]

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Affluents Online

Online Is Where Retail Growth Is & the Affluent Are the Big Spenders at Retail: Marry the Two — Online + Affluent — for Marketing Success

What kind of online experiences do today’s affluent consumers — and tomorrow’s — want? A new trend report from Unity Marketing, Affluents Online:  A Generational Perspective of How Affluents Use the Internet in their Luxury Lifestyles, will tell you.  It gives an overview of how affluents are using the internet today and data to help […]

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How to Connect your Brand with Your Best Target Customer Online

Unity Marketing provides focused consumer insights to help your business thrive in the online world A client recently came to Unity Marketing because they wanted to make a big splash with a new online website rich in content.  They had questions about the content strategy, what information it should communicate and how best to engage […]

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