The Trump Administration has proposed a new tax plan. One that promises to simplify the tax code and reduce taxes for most Americans. Critics say it will primarily aid the high-earners and big businesses. What do you say? Question for this week’s instant snapshot survey is: How will the proposed Trump tax cuts impact your […]
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How Can Luxury Brands Win in a Hyper-Competitive Market?
Government bureaucrats have been busy over the last week releasing the latest economic data. They gave a dismal view of the first quarter 2017 GDP, reporting an advance of only .7%, following an increase of 2.1% in fourth quarter 2016. Most economists expect the GDP to grow at a faster pace through the rest of […]
Two Worlds Collide at Ralph Lauren – Mass & ‘Class’
The Ralph Lauren brand needs to be rescued from itself. This once iconic American luxury brand has fallen on hard times, taken down by a failed strategy to extend itself down from high-end into the mass-market. These two worlds collide and have done in the brand. With ‘authentic’ Ralph Lauren polo shirts offered in its […]
How Unilever’s Mass-Market Suave Brand Proves Luxury Is a Mindset
Recently Fast Company reported that Suave, Unilever’s mass-market shampoo brand, “fooled a bunch of beauty influencers into thinking it was luxury haircare.” It changed its name to Evaus (Suave spelled backwards), redesigned the package, gave it a premium price and presented it to a group of beauty bloggers and influencers to test. The result: The influencers […]
Not Yet a ‘Retail Apocalyse,’ but It’s Coming: Some Have a Survival Plan, survey results
It seems like every week’s news cycle brings bad news followed by more bad news for the world of retail. Last week the U.S. Census Bureau announced that retail sales fell in March 2017, the second consecutive month of decline. Since the beginning of the year, ten national retailers, most recently Payless ShoeSource, have filed […]
