How to Tap the Diamond Buying Potential of Millennials For each succeeding generation, or at least since 1947 when DeBeers’ told consumers that “A Diamond Is Forever,” buying an engagement ring has been a rite of passage in adulthood. Today’s prime target market for diamonds and bridal jewelry are the Millennials, the leading edge of […]
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RSS feed for this sectionChristmas Gift Market Hits a Wall and Settles into a ‘New Normal,’ According to New Report from Unity Marketing
Christmas Gift Market Hits a Wall and Settles into a ‘New Normal’ ‘Black Friday’ is bleeding red as the 4Q no longer gets the lion’s share of retail sales May 21, 2015 —Conventional wisdom in retail is that on ‘Black Friday,’ the day after Thanksgiving, the bottom line of retailers’ account books goes from red […]
New Report, Art Gallery’s Guide to Marketing Art in New Luxury Style, Reveals How to Confront Disruption in Art Retailing
The traditional business of operating an art gallery has been disrupted, with the number of art galleries down about 25% since 2010, as more consumers buy art online. Unity Marketing has published a new report about today’s art customer and how art galleries can realize confront disruption and achieve greater success in selling art in […]
Luxury Market Faces a Drought in the USA as Affluents Choose Conscious Consumption, rather than Conspicuous Brands, a new study from Unity Marketing finds
The United States may be in a post-recession period, but many of the consumer values established during the time have become a way of life for affluent consumers, creating headwinds for luxury brands hoping that the market will return to its pre-recession norm. A new style of luxury has taken hold reflected in consumers’ preference […]
Tiffany Knows the Power of Gifting to Build a Brand
Deloitte, the international management consulting firm, just issued a research report about the changing tastes and behavior of affluent luxury consumers. Among the key take aways from the report is one about the power of targeting the gift market. The report states: “ They must have read Unity Marketing’s new Gifting Report, which details the enormous […]
