I recently blogged about how to make-over one of my retail client’s Facebook postings, suggesting improvements that would make the post more relevant and actionable for Godfrey’s – Welcome to Dogdom, a pet lifestyle store. You can read that blog here and see the before and after postings below: Before: […]
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RSS feed for this sectionHow to Make Your Facebook Postings POP!
One of the ‘shops that POP! stores featured in my namesake book is Godfrey’s – Welcome to Dogdom, a pet lifestyle store. Godfrey’s owner had a concept for a seasonal Fall marketing promotion to include a Facebook post. The idea was to showcase its selection of fall-themed pet products and this message: I loved the […]
How The Main Dish Succeeds in the Challenged Tableware Market
The tableware industry is facing many challenges that have overcome, or threaten to do so, many industry players. As a mature industry, it faces: Slow organic growth, Disruptive retailers, both online and brick-and-mortar, offering a seemingly endless supply of perfectly acceptable dinnerware options for less, and Brides forgoing tabletop on their registries in favor of […]
Why Neiman Marcus Turned to Small Retailer STORY for Much-Needed Retailing Inspiration
Specialty retailers, if you aren’t convinced that you are positioned for the next big trend in retailing, then here is more proof. Another of the ‘big boy’ retailers, Neiman Marcus, is looking to a specialty retailer to help it restore some of its lost magic and learn some new tricks about how to sell in […]
How to Create Customer Curiosity? This is what I am talking about!
Retailers need to use the power of curiosity to magnetically draw customers into the store and down the aisles to fully explore the wonderful product experiences offered. Curiosity is one of the essential qualities that transform a store into a shop that POPs! In a visit to Morristown, NJ, my husband and I took an […]