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The recently defunct flash-sale site Zulily may finally have found a fitting corporate home after two unsuccessful tries by TV-shopping giant Qurate and investment firm Regent. Beyond Inc., the old Overstock.com reborn after the acquisition of Bed Bath and Beyond’s IP assets, just announced it acquired the intellectual property assets of online retailer Zulily for […]
The viability of online multi-brand luxury marketplaces has been an open question for years as the most prominent names, like Farfetch, Richemont-owned Yoox Net-A-Porter (YNAP) and Matches, have been unable to make a profitable success in the business. Despite luxury marketplaces’ early promise, recent developments suggest that luxury consumers simple don’t need online marketplaces to […]
Furniture retailers got an unwelcomed surprise last year. After advancing 24% from 2019 to 2022 – rising from $64.2 billion to $80 billion – sales dropped nearly 6% to $75.3 billion in 2023. But that’s nothing compared to the decline in the high-end luxury furniture market. Some of the weaker companies, like Mitchell Gold + […]
Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion by 2027, nearly a 10 percent compound annual growth rate from 2022, according to Statista. Lifestyle brands are thin on the ground. A rare few reach that level, namely megabrands with […]
Everybody knows that opening a store in a new location can have a positive impact on sales not just in that location but in online traffic overall. It’s the “Halo Effect.” But closing a store can result in more than just lost sales in that particular store. That’s called the “Horn Effect,” the negative flip […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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