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Small businesses’ opportunity to apply for their piece of the initial $379 billion CARES Act funding has come and gone. Overwhelmingly popular, the National Federation of independent Businesses reports that 70% of its 300,000 members applied for loans. While Congress moved quickly to add additional funds to the program for small businesses, tax attorney Logan […]
With consumers’ heightened awareness of the danger of being in confined places with strangers, it is highly unlikely they will flock to stores and malls even once they reopen. Anxiety and a healthy paranoia are likely to linger – possibly for a long time. Ever since March 14, America has been effectively closed for business. […]
A few weeks ago, Whole Foods CEO John Mackey incited indignation among employees suggesting they should donate paid time off to their fellow workers who suffer prolonged periods out of work due to illness or death in their family. It resulted in a Change.org petition for Amazon, which owns Whole Foods, to give all employees more […]
Between now and at least the end of March if not longer, a growing number of retailers, malls, and shopping centers are shutting their doors to reduce the spread of COVID-19, or as Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, says to “flatten the curve.” Thereafter, following the experience […]
In retailing, it is easy to observe rapid-fire changes in shoppers’ purchase behavior. A big sale sign brings people in to shop who otherwise would have walked by. A new more convenient or time saving service, like buy online, pick up in store, gets people to switch from the old ways of shopping to new […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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