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What Do HENRYs Want? cover flat

What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future

Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?,  uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs.  They are the high-earners-not-rich-yet customers with household […]

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What Do HENRYs Want? cover flat

Luxury Brands: Meet Your Best Customer and Its Not Who You Think It Is

He’s Young, Affluent & His Name is HENRY (high-earner-not-rich-yet) Luxury marketers tend to view middle-aged women as their best customer prospects, but based upon analysis of spending habits among the different demographic segments, men, especially young, HENRY men ($100k-$249.9k) on career paths leading to ultra-affluence ($250k+), represent the best luxury prospects.  What sets men apart from […]

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How Patina Gallery Stands Out in a City Filled with Art Galleries

How Patina Gallery Stands Out in a City Filled with Art Galleries

Santa Fe, New Mexico’s Patina Gallery faces an especially challenging competitive marketplace.  It’s located in a city filled with other art galleries that attracts art-buyers, not just from the local community, but from across the world.  But Patina has discovered ways to stand out in a crowded field to become a ‘shop that POPs!’ by […]

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Small Is the Next BIG Story in Retail

A new Unity Marketing white paper reveals the consumer trends turning the high-potential shoppers away from the mall and back to specialty retailers on ‘Main Street’  Shopping malls are becoming the 21st-century version of ghost towns.  While mall owners blame the trend on the closing of anchor stores, like Macy’s, JC Penney and Sears, the […]

Neiman Marcus IPO: Time to Cash In & Get Out

Only two years after acquiring Neiman Marcus from private-equity firms, TPG and Warburg Pincus LLC, its new owners, Ares Management PPC and the Canada Pension Plan Investment board, have announced an IPO to take Neiman Marcus Group public. The timing looks prescient, since the stock market continues on a roll and the company can report […]