This third annual State of Luxury report by Luxury Daily and Unity Marketing reveals:Trends measuring the pulse of the luxury business from three years of consecutive surveys among ~600 luxury insiders from the luxury goods, services/experiences sectors and companies that provide advertising, marketing, consulting and other support services to luxury companiesHow insiders feel about the state of the luxury market in […]
Archive | Luxury Marketing
RSS feed for this sectionPayless ShoeSource Fakes Luxury and Proves Perception Is Reality
Payless ShoeSource recently carried out a marketing prank on a select group of social media influencers. As expected, it worked like a charm. In the carefully-crafted ruse, the influencers were invited to a private launch party for a new Italian shoe designer Bruno Palessi in a high-end mall in Santa Monica, CA. Accompanied by the […]
LVMH Bets on the Future of Luxury with Belmond Acquisition
On December 14 LVMH announced an agreement to acquire Belmond, the luxury travel and hospitality company formerly known as Orient Express Hotels. Belmond owns, partly owns or manages 36 hotels with a new one in the works for London, one stand-alone restaurant (NYC’s 21 Club), seven tourist trains and two river/canal cruise businesses. In 2017 hotels […]
Uptown/Downtown: NYC’s Changing Luxury Retail Landscape
What’s behind all the empty storefronts in New York City? Faith Hope Consolo, head of retail leasing for Douglas Elliman Real Estate, told the New York Times, “When you walk the streets, you see vacancies on every block in all five boroughs, rich or poor areas – even on Madison Avenue, where you used to […]
British Luxury Brands Have All Eyes on US Market with Brexit Looming
“The British are coming!” That was the shout heard round New York City recently as a delegation of 18 British luxury brands converged in America’s luxury capital to talk luxury, British-style. The meetings were organized by Walpole, a non-profit group representing the “voice of British luxury,” and the government-funded GREAT Britain campaign. With Brexit looming, […]