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With the launch of Fenty Maison in partnership with pop icon and fashion and beauty entrepreneur Rihanna, LVMH is breaking the mold of how luxury brands are built. It signals dramatic changes coming in the luxury market led by the undisputed market leader. Recently Bernard Arnault, chairman and CEO of LVMH, announced that it was creating […]
Recent culturally insensitive missteps by luxury brands, including Burberry, Gucci and Dolce & Gabbana, have people calling for greater diversity and inclusivity. While this is important, the problem goes deeper. Luxury brands need to return to the higher standards of taste and culture that made them great in the first place.
Tiffany’s holiday jewelry sales disappoint. A look at new product introductions and why they may not be connecting with the luxury customers Tiffany’s needs to reach.
Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come later Called “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The Millennials that Matter Most for Luxury Brands, is about the next-generation consumers that every brand manager, marketer and retail executive needs to […]
If you want to know what’s ahead for the luxury market, look no further than Paris, France. In 2017 real-estate research firm Savills named Paris the capital of luxury retail after it experienced the most luxury retail store openings in the world. But look at Paris today. It is a battleground with yellow-vested protestors in the streets. […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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