Sustainable fashion has primarily been relegated to niche fashion brands and to narrow product categories within the industry. It has yet to be adopted widely by the mainstream and across the full product spectrum. That surely will change and change fast as Adidas steps out with a bold new initiative to do away with all […]
Archive | Luxury Marketing
RSS feed for this sectionLuxury Brands Face a Crisis of Meaning: Here’s How to Fix It
Luxury brands are caught between a rock and a hard place. They keep trying to up their prices by elevating their luxury value proposition, but the foundation on which they are trying to build that perception is shifting out from under them as consumer’s idea of luxury and theirs no longer align. Quite simply, luxury […]
Luxury Consumers Are Burned Out, But Luxury Brands Keep Stoking The Fire That Caused It
New study from YouGov finds luxury consumers have reached their breaking point. Luxury doesn’t mean the same thing it once did and brands find them harder to connect with.
How Gucci and Chanel Are Going Mobile to Enhance the Customers’ Experience
Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. Gucci has launched a Florence-based call center, with five more to follow by 2020. The call center provides the expertise of Gucci’s finest shop assistants to customers throughout the world anywhere and anytime. And Chanel’s […]
How Millennials and Gen-Z Are Radically Changing the Luxury Market
A new study is out that sets the stage for a radically transformed luxury market by 2025. Millennials are driving this train, and what they expect from luxury brands is radically different from previous generations. Fasten your seatbelts, it’s going to be bumpy ride into 2025. The study, produced by two powerhouses in luxury circles, Boston […]