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Up until the 2008/2009 Great Recession, conventional wisdom held that affluent consumers were immune to economic downturns. The assumption was their higher levels of income and wealth sheltered them when prices rise and the economy tanks. But during the last recession, that conventional wisdom didn’t hold. Luxury consumers felt the pain and reacted just like […]
Look at almost any list of the world’s most coveted luxury jewelry brands, and among the list including Van Cleef & Arpels, Cartier, Tiffany, Harry Winston, Bvlgari and others, you’ll find David Yurman. After being founded by sculptor David and artist Sybil Yurman a mere 42 years ago, the David Yurman brand has worked its […]
Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors and poets delight in paradoxes because they stop the reader in their tracks to ponder the apparent contradictions. Like the familiar phrase, “Less is more,” or when Shakespeare’s Hamlet […]
Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before. The strategy is so foundational in luxury that J.N. Kapferer and […]
Back in 2007, José Neves saw online e-commerce was the inevitable future of the luxury market. He set out to make the most of it and founded Farfetch as a global marketplace for brick-and-mortar fashion boutiques to expand in the nascent e-commerce channel. At the time, the powers that be in luxury were not convinced, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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