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Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before. The strategy is so foundational in luxury that J.N. Kapferer and […]
Back in 2007, José Neves saw online e-commerce was the inevitable future of the luxury market. He set out to make the most of it and founded Farfetch as a global marketplace for brick-and-mortar fashion boutiques to expand in the nascent e-commerce channel. At the time, the powers that be in luxury were not convinced, […]
The personal luxury goods market has come through the most disruptive year in recent history and emerged on the other side stronger than ever. After reaching a global high of $307 billion in 2019, industry sales dropped a whopping 22% in 2020 only to recover and even top it in 2021, reaching $309 billion, according […]
In LVMH’s recent earnings call reporting fourth quarter and year-end 2021 results, CEO Bernard Arnault took a victory lap. He reported record-breaking financial results, with revenues reaching $73 billion on organic growth of 36% over 2020 and 14% compared to 2019 and profit from recurring operations at $19.5 billion that doubled over 2020 and rose […]
As an outerwear brand that promises to protect its wearers against the worst that winter can throw at it, Canada Goose Holdings just reported it’s weathered the worst of the Covid pandemic and come out stronger. Boosted by third quarter 2022 revenues up 26.5% over previous year, Canada Goose is on track to exceed C$1 […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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