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market research trends

It’s No Luxury: Market Research Is a Necessity Today

Today Market Research Is No Luxury But the real value comes from putting the research into action   Your business faces a tsunami of changes in the consumer market that no amount of experience or education has prepared you for.  The customers are changing faster than ever.  They are: Adopting new patterns of shopping  (start with […]

Affluents Online

Online Is Where Retail Growth Is & the Affluent Are the Big Spenders at Retail: Marry the Two — Online + Affluent — for Marketing Success

What kind of online experiences do today’s affluent consumers — and tomorrow’s — want? A new trend report from Unity Marketing, Affluents Online:  A Generational Perspective of How Affluents Use the Internet in their Luxury Lifestyles, will tell you.  It gives an overview of how affluents are using the internet today and data to help […]

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How to Connect your Brand with Your Best Target Customer Online

Unity Marketing provides focused consumer insights to help your business thrive in the online world A client recently came to Unity Marketing because they wanted to make a big splash with a new online website rich in content.  They had questions about the content strategy, what information it should communicate and how best to engage […]

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Affluents Will Travel in New Luxury Style This Year

Learn the Prospects and Opportunities for Serving the Luxury Traveler in 2015 At any time about one-half of affluents are planning a vacation within the next six-months, according to a new research study of affluents’ luxury travel plans for 2015, from Unity Marketing.  But this year, consumer uncertainty is creating a challenging environment for travel […]

Luxury Market Faces a Drought in the USA as Affluents Choose Conscious Consumption, rather than Conspicuous Brands, a new study from Unity Marketing finds

The United States may be in a post-recession period, but many of the consumer values established during the time have become a way of life for affluent consumers, creating headwinds for luxury brands hoping that the market will return to its pre-recession norm. A new style of luxury has taken hold reflected in consumers’ preference […]

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