Call (717) 336-1600 or Email
to consult Pam
On March 13, American consumer confidence saw the largest single-day drop in more than two years, continuing a downward trend that began earlier this month, as measured in a daily survey by Morning Consult. Under normal circumstances, the company releases its Index of Consumer Sentiment (ICS) weekly, but because of the national emergency caused by […]
The previous outlook on the coronavirus’ impact on the luxury market has turned from caution to alarm, according to a new ad-hoc survey conducted among 28 C-suite luxury executives by Italian luxury brand consortium Altagamma, in association with Boston Consulting Group (BCG) and investment firm Bernstein. Initially viewed as largely a short-term challenge in China […]
No question, every successful entrepreneur has a certain amount of madness and the more successful they are, the madder. Using that measure, Jeff Bezos, who dreamed a bookstore could become the world’s largest retailer, must be the craziest of all as he tops the list as the world’s richest person, just ahead of another mad […]
Luxury brands have long had an affiliation with sports, but it’s largely been to elite sports like golf, tennis, polo and other equestrian events, motor sports and sailing—not so much rough-and-tumble team sports like football, soccer or basketball. Those team sports have largely been the province of Nike, Adidas, Under Armour and Puma, a brand […]
For years the royals have been a cash cow for the British economy and its merchants. In 2017 the global Brand Finance firm estimated the annual contribution of the royal family at £1.8 billion ($2.33 billion), including £500 million in tourism, £193 million in Royal Warrants (official endorsements for over 800 brands used by the […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam