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Poised for Growth under New Leadership, David Yurman Opens Paris Flagship Jewelry Boutique

Look at almost any list of the world’s most coveted luxury jewelry brands, and among the list including Van Cleef & Arpels, Cartier, Tiffany, Harry Winston, Bvlgari and others, you’ll find David Yurman. After being founded by sculptor David and artist Sybil Yurman a mere 42 years ago, the David Yurman brand has worked its […]

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matus-kovacovsky-eIvLuyDjCQI-unsplash Paradox Brands

Power of Paradox Brands

Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors and poets delight in paradoxes because they stop the reader in their tracks to ponder the apparent contradictions. Like the familiar phrase, “Less is more,” or when Shakespeare’s Hamlet […]

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Hermès Leans Into Stores, Home and Metaverse For Growth as a Lifestyle Brand

Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before. The strategy is so foundational in luxury that J.N. Kapferer and […]

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Farfetch Aims to Become the ‘Amazon’ of Luxury as it Invests in Neiman Marcus

Back in 2007, José Neves saw online e-commerce was the inevitable future of the luxury market. He set out to make the most of it and founded Farfetch as a global marketplace for brick-and-mortar fashion boutiques to expand in the nascent e-commerce channel. At the time, the powers that be in luxury were not convinced, […]

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Conspicuous Consumption Is Back as Higher Luxury Prices Drives Demand

The personal luxury goods market has come through the most disruptive year in recent history and emerged on the other side stronger than ever. After reaching a global high of $307 billion in 2019, industry sales dropped a whopping 22% in 2020 only to recover and even top it in 2021, reaching $309 billion, according […]

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