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Millennials on Road to Affluence

Millennial Weath Wave: When It Arrives, Will Your Brand Be Ready?

At a recent NYC Luxury Marketing Council meeting, Linda Ong, ceo of TruthCo., an omnichannel branding firm, said: “In 2017 Millennials will eclipse Baby Boomers in luxury spending.”   Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor […]

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Marketing Consulting for Businesses that Want to Get BIG!

Big business marketing consulting tailored to the needs — and budgets — of small-to-mid-sized businesses You’ve created a product, new service, business concept, but it hasn’t found traction yet.  You have a great concept to share with the market. What you don’t have is marketing and branding expertise.  You need marketing to attract new customers […]

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Luxury Report USA

Luxury Report USA Tracks Seven-Years of Trends in the World’s Largest Market for Luxury Goods & Services

The U.S. luxury market is the world’s largest, by far Totaling an estimated €64.9 billion in 2014, the U.S. is larger than the next four largest markets combined, according to Bain/Altagamma. The U.S. represents luxury brand’s greatest marketing opportunity because the number of Americans who can afford to pay luxury prices dwarfs that of any […]

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What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future

Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?,  uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs.  They are the high-earners-not-rich-yet customers with household […]

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Luxury Brands & Demographic Disruption: What’s Your Strategy?

In a recent talk at the Hackers on the Runway conference in Paris organized by TheFamily, marketer-extraordinaire Seth Godin asked “Is Digital the End of Luxury Brands?”  Rather, the question should be “Is the Digital Generation, i.e. the Millennials, the End of Luxury Brands?”  Unity Marketing supports brands examine the disruptive influence of the demographic […]

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