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Luxury woman shopper

Marketing to Women: You Can’t Afford Not To

Recently I addressed the M2W: Global Summit on Marketing to Women (#M2W), hosted by PME Enterprises and presented by Google.  In preparing my remarks, I pondered why in 2016 we needed a marketing to women conference at all?  Why wasn’t it a marketing to people conference instead? But then I thought about my years in […]

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Will the 2016 Presidential Election Hurt Luxury Retail?

At a recent conference I ran into a colleague and friend who comes from the retailing side of the luxury market.  As most conversations these days turn to this crazy election, my friend casually mentioned from a 20+ year perspective that presidential election years are tough for luxury retailers. This was followed closely by Bain […]

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TAG Heuer Knows the HENRYs — Does Your Brand?

In a recent blog, economist Harry Dent reported, “The Affluent Market Is Finally Fading…and Fast.”  He studies demographic trends and his forecasts are based upon the predictable shifts in consumer spending that coincide with the aging of consumers:  the Generational Spending Wave. He reports that the latest generation of the most affluent American consumers reached […]

Millennials on Road to Affluence

Millennial Weath Wave: When It Arrives, Will Your Brand Be Ready?

At a recent NYC Luxury Marketing Council meeting, Linda Ong, ceo of TruthCo., an omnichannel branding firm, said: “In 2017 Millennials will eclipse Baby Boomers in luxury spending.”   Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor […]

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Marketing Consulting for Businesses that Want to Get BIG!

Big business marketing consulting tailored to the needs — and budgets — of small-to-mid-sized businesses You’ve created a product, new service, business concept, but it hasn’t found traction yet.  You have a great concept to share with the market. What you don’t have is marketing and branding expertise.  You need marketing to attract new customers […]

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