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Brand reputation and brand loyalty are two related but distinct aspects of a luxury brand’s performance, and they are inextricably linked. Brand reputation is how consumers perceive a brand and its products, services, or experiences. It is based on various factors such as product quality, brand heritage, pricing, advertising, corporate social responsibility, and customer service. […]
When sales should be booming, many luxury brands saw their sales slow or even decline in the last quarter of 2022. For example, LVMH, the industry’s pacesetter and market-share leader generating $86 billion last year, experienced a slowdown during the fourth quarter, with organic revenues up only 9%, after double-digit increases in the ~20% range […]
When King Charles III was coronated in Westminster Abbey on Saturday, May 6, it reignited ongoing questions about the value of the monarchy. Many watched all the pomp and circumstance of the event and the three-day holiday weekend surrounding it and measure it in money wasted. The coronation alone is estimated to cost between $63 […]
Luxury company executives and those who work alongside them supporting advertising and marketing overwhelmingly believe that the luxury market is headed for a reset. Some 56% of the 400+ luxury insiders surveyed expect business conditions in the luxury market to get worse in 2023 and even more troubling, nearly three-fourths believe their companies are only […]
Affluent and high-net-worth individuals, the most discerning and empowered consumers on the planet, use luxury retailers’ digital footprint as the roadmap on their customer journey. Typically marketing is responsible for dropping the “bread crumbs” and sales complete their journey. But the digital economy has altered those dynamics, disrupting the traditional marketing and sales funnel stages. […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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