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It’s Disruption Versus Tradition As Louis Vuitton And Gucci Choose New Creative Directors

The fashion world was shaken when Louis Vuitton announced the appointment of pop icon Pharrell Williams as creative director of its menswear division. He will succeed the late Virgil Abloh, who passed away in November 2021. In many ways, Williams is a perfect choice to step into Abloh’s shoes, both being Black Americans steeped in […]

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A ‘Richcession’ Is Looming: Get Ready To Weather The Storm

Conventional wisdom holds that when the economy flounders, the well-heeled don’t skip a beat and keep spending while everyone else cuts corners and pulls back. But early indications are that when, rather than if, the economy falters, the high-earning affluent will share in the pain. And their pain will roll over onto the luxury brands […]

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LVMH’s Growth Slowed In Fourth Quarter. Is It An Omen For 2023?

LVMH CEO Bernard Arnault opened the 2022 year-end earnings call with a simple statement that summed the year’s accomplishments in a nutshell: “I want to say once again, at the risk of tiring you, record results for the Group LMVH. We achieved just over €79 billion ($86 billion) in revenue,  just over €21 billion ($22.8 […]

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Western Brands’ Dominance In The Chinese Luxury Market Is Threatened By The ‘Guochao’ Trend

The personal luxury goods market boomed in 2022, reaching an unprecedented $383 billion, up 26% from 2019 and 22% from 2021 at current exchange rates, according to Bain-Altagamma Luxury Study. Much of the growth came from its two largest markets, The Americas ($123 billion and up 25%) and Europe ($102 billion, up 27%). However, China, […]

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Luxury Brands Must Prepare For A Reset: Here’s The How And Why

Over the last three years, the luxury market has experienced a whirlwind of change. In the lead-up to the pandemic, the personal luxury goods market grew 7 percent in 2019, reaching $300 billion globally. Then in 2020, it suffered a sharp decline, dropping an unprecedented 22 percent to $235 billion, followed by a remarkable rebound […]

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