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Doyle & Doyle Shows How to Retail Jewelry in New Luxury Style

Traditional Jewelry Retailing Is Ready for a Change Everyone knows what to expect when they go into a jewelry store.  It’s filled with row upon row of glass waist-high counters, where the sales person stands behind and the customer stands in front, separated by a no-man’s land a foot or so deep of shatterproof glass.  […]

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How Hearts on Fire Is Poised to Light the Fire of Millennials

How to Tap the Diamond Buying Potential of Millennials  For each succeeding generation, or at least since 1947 when DeBeers’ told consumers that “A Diamond Is Forever,” buying an engagement ring has been a rite of passage in adulthood.  Today’s prime target market for diamonds and bridal jewelry are the Millennials, the leading edge of […]

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go-go gifts

Tiffany Knows the Power of Gifting to Build a Brand

Deloitte, the international management consulting firm, just issued a research report about the changing tastes and behavior of affluent luxury consumers. Among the key take aways from the report is one about the power of targeting the gift market. The report states: “ They must have read Unity Marketing’s new Gifting Report, which details the enormous […]