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The $80 billion mined-diamond industry is at a tipping point as man-made diamonds are offering consumers a new option. When consumers are given a choice between buying a 1 carat mined diamond for $5,000 or a bigger 1.25 carat lab-grown diamond for the same price, more people are opting for the bigger lab-grown stone. It is […]
After years of disavowing the authenticity of man-made diamonds grown in a laboratory, De Beers has suddenly seen the light and responded to consumer demand by offering a lab-grown diamond alternative under the Lightbox Jewelry name. That is what the company would have you believe in its recent announcement that advancements in technology have now made it […]
Tiffany & Company recently delivered some happy news to its stakeholders. Following a strong two-month holiday season, when net sales increased 8%, the company posted a full year sales increase of 4% to reach $4,2170m worldwide. Each of Tiffany’s global reporting markets grew, with the exception of Japan (-1%), though in both Asia-Pacific and Europe comparable store […]
I’d want it to be an extraordinarily different kind of jewelry store. I’d want it located on an active ‘Main Street’ surrounded by other extraordinary shops, boutiques, pubs, restaurants and other places that attract guests with fun things to do and see. I’d want my store to be an exciting place where people can experience […]
The mined-diamond industry is mightily concerned that the rapidly growing man-made diamond industry is on a course to disrupt their business. At least that is the conclusion I draw from the Diamond Producers Association’s new marketing campaign “Real Is Rare.” The DPA was organized in May 2015 by seven of the world’s leading diamond companies. Its new […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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