Call (717) 572-9979 or Email
to consult Pam
While the jewelry industry pulls its collective hair out over mined versus man-made diamonds and millennials, it is time to change the conversation and talk about another gem perfectly suited to the next generation luxury jewelry consumers. Pearls are a natural, organic, environmentally-sustaining and virtually-renewable gem. Pearls come in all shapes and colors, play well […]
After years of disavowing the authenticity of man-made diamonds grown in a laboratory, De Beers has suddenly seen the light and responded to consumer demand by offering a lab-grown diamond alternative under the Lightbox Jewelry name. That is what the company would have you believe in its recent announcement that advancements in technology have now made it […]
The mined-diamond industry is mightily concerned that the rapidly growing man-made diamond industry is on a course to disrupt their business. At least that is the conclusion I draw from the Diamond Producers Association’s new marketing campaign “Real Is Rare.” The DPA was organized in May 2015 by seven of the world’s leading diamond companies. Its new […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam