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Now that Millennials, the largest American generation in history some 80 million strong, are aging into the prime years for buying home furnishings, it should be glory days for furniture and home furnishings stores. But that is decidedly not the case. Through November 2019, retail sales in that segment were up only .4%, while retail […]
Ethan Allen is putting its 1,500 interior designers out front and introducing a new membership program to deliver more value to next-generation customers.
I discovered you could buy homes on Amazon by accident one day while shopping. After I stopped laughing – “Who puts a $46,900 charge on their American Express there?” – I had to do more research. I found out plenty of people are not afraid to buy a house on Amazon. Two companies that have built […]
Back in 2008 John Zogby, founder of the Zogby International Poll, predicted a seismic shift in American’s aspirations, values and ideals in his book The Way We’ll Be: The Zogby Report on the Transformation of the American Dream. Zogby identified four mega-trends that are shaping the trajectory of the American culture and fundamentally redefining the American […]
The traditional business of interior design has been disrupted by a rapidly growing range of competitors out to steal market share from designers’ elite clientele. The most recent ASID Interior Design Outlook and State of the Industry report tellingly reveals the current harsh reality of the interior design industry. While the number of designers and design firms […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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