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Luxury Consumption Index (LCI) 4Q2015

Good News & Even Better News in Unity Marketing’s Latest Affluent Consumer Tracking Study (ACTS)

Luxury spending up modestly, affluent consumer confidence builds strongly There is good news and even better news for marketers aiming at the highest potential affluent customers  in Unity Marketing’s most recent affluent attitude and purchase behavior survey. The good news is that affluents increased their average three-month spending on high-end or luxury goods and services […]

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HENRYs shutterstock_63205534

How Lovesac Is Marketing Home Furnishings in New Luxury Style

A new generation of affluent customers demands a new way of marketing luxury goods and services.  Millennials on the road to affluence don’t want their father’s or their grandfather’s luxury; they want their own! The coming generation of affluent luxury customers brings a whole new set of expectations and ideas about what luxury is and […]

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tabletop picture

Tabletop: Setting the Table for Dining in New Luxury Style

  New Unity Marketing snapshot reports are a research-based study of today’s affluent tabletop customer Our culture is food crazy, so why aren’t the brands and retailers that provide dinnerware, flatware and glassware prospering in today’s food-obsesses market? Food is all over the media, from two whole cable networks – the Cooking Channel and Food […]

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market research trends

It’s No Luxury: Market Research Is a Necessity Today

Today Market Research Is No Luxury But the real value comes from putting the research into action   Your business faces a tsunami of changes in the consumer market that no amount of experience or education has prepared you for.  The customers are changing faster than ever.  They are: Adopting new patterns of shopping  (start with […]

Has the Market for High-End Homes Settled into a ‘New Normal?” Unity Marketing’s Pam Danziger asks

A rising tide lifts all boats, and up till the Great Recession, the high-end real-estate market was enjoying high waters, but the tide has turned. Unity Marketing just released a new report for real-estate professionals catering to the ‘carriage trade’ to capture what will be an increasingly competitive and challenging market. May 28, 2015 — […]

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