Archive | Home & Home Furnishings

RSS feed for this section
market research trends

It’s No Luxury: Market Research Is a Necessity Today

Today Market Research Is No Luxury But the real value comes from putting the research into action   Your business faces a tsunami of changes in the consumer market that no amount of experience or education has prepared you for.  The customers are changing faster than ever.  They are: Adopting new patterns of shopping  (start with […]

Has the Market for High-End Homes Settled into a ‘New Normal?” Unity Marketing’s Pam Danziger asks

A rising tide lifts all boats, and up till the Great Recession, the high-end real-estate market was enjoying high waters, but the tide has turned. Unity Marketing just released a new report for real-estate professionals catering to the ‘carriage trade’ to capture what will be an increasingly competitive and challenging market. May 28, 2015 — […]

Comments Off on Has the Market for High-End Homes Settled into a ‘New Normal?” Unity Marketing’s Pam Danziger asks Continue Reading →

Why Online-Linens Brands Parachute and Boll & Branch Are in the Sweet Spot for Today’s Affluent Market, while Department- Store Brands Like Ralph Lauren Home Are at Risk

Luxury Linens Customers Prefer to Shop Online With so many brands on offer, selling luxury linens is a challenging game, even more so now that internet-only brands are emerging intended on disrupting the traditional business of high-end bed linens, online brands like Parachute and Boll & Branch. In any given quarter, about 15 percent of […]

Comments Off on Why Online-Linens Brands Parachute and Boll & Branch Are in the Sweet Spot for Today’s Affluent Market, while Department- Store Brands Like Ralph Lauren Home Are at Risk Continue Reading →

Why Select Comfort & Tempur Sealy Are Having Nightmares in the High-End Mattress Market, as Saatva Is Poised to Take Advantage

Saatva offers mattress shopping in new luxury style Rapidly-growing demand for mattresses, along with intense competition and rampant discounting at retail, turns luxury mattress brands into commodities. Online-marketer Saatva is taking advantage of the confusion to disrupt the high-end market with streamlined shopping experiences. Get Inspired>> Buying a mattress the traditional way is a nightmare, […]

Comments Off on Why Select Comfort & Tempur Sealy Are Having Nightmares in the High-End Mattress Market, as Saatva Is Poised to Take Advantage Continue Reading →
Cocooning in new luxury style

Affluent Americans Are “Cocooning” in a New Luxury Style that Combines Fashion and Function

For Home Furnishings Marketers… New Research Reveals How to Grow Your Business by Targeting the Top 20% The U.S. home furnishings market underwent a major overhaul during the recession. Today’s home furnishings customers are constructing a new home furnishings market that suits their preferred method of shopping and new styles of decorating. Unity Marketing’s latest […]

Comments Off on Affluent Americans Are “Cocooning” in a New Luxury Style that Combines Fashion and Function Continue Reading →