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Since 2000, the ranks of the affluent have been growing in overdrive. The number of millionaires globally has grown by 170%, while the number of UHNWIs (individuals with net worth of $50 million or more) has multiplied five-fold, making the ultra HNW the fastest growing segment of the wealthy, according to Credit Suisse Global Wealth Report. Today […]
On April 25, Wayfair offered a day of “amazing deals” on all that’s home, right when more people are moving or on the lookout for fresh home decorating excitement. “Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining,” said […]
Dealing proactively and effectively with negative reviews is an all too common problem among home furnishings retailers. This point was reinforced at the recent Contemporary Design Group Annual Conference. For those who aren’t familiar with CDG, it is a networking and buying group where independent furniture retailers and manufacturers and suppliers to the contemporary home […]
Whirlpool chose the recent Architectural Digest Design Show to introduce its new JennAir branding along with a full line of 70 appliances that express the new image. JennAir is at the “pinnacle of Whirlpool’s family of appliance brands,” says Jon Hall, JennAir marketing director, “where we have a responsibility to drive progress in appliances for the modern luxury […]
I discovered you could buy homes on Amazon by accident one day while shopping. After I stopped laughing – “Who puts a $46,900 charge on their American Express there?” – I had to do more research. I found out plenty of people are not afraid to buy a house on Amazon. Two companies that have built […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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