Why H&M is failing in the fast fashion market and Zara is winning. H&M remains fixed on the 4Ps of marketing approach, while Zara has evolved to the 4Es approach, as described in Pamela N. Danziger’s new book, Meet the HENRYs.
Archive | HENRYs (High-Earners-Not-Rich-Yet)
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What’s In Store for Tiffany in 2019?
Tiffany’s holiday jewelry sales disappoint. A look at new product introductions and why they may not be connecting with the luxury customers Tiffany’s needs to reach.
Meet the HENRYs and the Brands They Love
Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come later Called “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The Millennials that Matter Most for Luxury Brands, is about the next-generation consumers that every brand manager, marketer and retail executive needs to […]
6 Global Consumer Trends for 2019 and Brands Out in Front of Them
This will be the year that consumers seek to find balance in a world that is rapidly tilting out of control, according to a new study by global ethnographical market research firm Canvas8. “People are seeking equilibrium in all aspects of their lives – between humans and technology, brand and personal, global and local ,” Jo Allison, […]
Who’s Buying Jeeps and Why? A Psychographic Case Study
Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying […]
