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Luxury brands are caught between a rock and a hard place. They keep trying to up their prices by elevating their luxury value proposition, but the foundation on which they are trying to build that perception is shifting out from under them as consumer’s idea of luxury and theirs no longer align. Quite simply, luxury […]
Lululemon ended 2018 with sales up 24%. But a senior executive at the company attributes that success to doing the simple things very well. Next year will be different. Lululemon will have to do the simple things 100 times better to get the same result. In an interview three changes that it needs to implement […]
Pamela Danziger to speak at Luxury Daily’s Women in Luxury conference May 9, 2019. Topic: Meet America’s Most Powerful Consumer: Her Name Is HENRY
Pamela Danziger has a new speech for meeting organizers that want to explore America’s most powerful consumer, HENRY women (high-earners-not-rich-yet). They are the future luxury consumers.
Marriage as a social institution is on the rocks. For the first time in history, there are more single adults than married Americans: some 124.6 million single adults. By comparison, in 1960 over 70 percent of Americans were married. Young couples today are just not buying into marriage like they used to. Despite the fact […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam