Unity Marketing provides focused consumer insights to help your business thrive in the online world A client recently came to Unity Marketing because they wanted to make a big splash with a new online website rich in content. They had questions about the content strategy, what information it should communicate and how best to engage […]
Archive | HENRYs (High-Earners-Not-Rich-Yet)
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Meet the HENRYs: New Target for Mass-Market Brands and Gatekeepers to the Luxury Market of the Future
New Unity Marketing trend report helps brands position for the mindset of the ‘High-Earners-Not-Rich-Yet’ mass-affluent customers which hold the key to success for all marketers in the current consumer economy. With the middle-class consumers losing discretionary spending power, the HENRYs are the ‘new mass market’ for marketers and brands up and down the pricing scale. […]
