The American consumer economy totals $7.4 trillion dollars. It is widely reported that American women control or influence some 80% of all dollars spent – or some $5.9 trillion. But not all American women are equal in spending power. That is determined by her income level and wealth.
Today the most powerful and empowered income segment are those in the $100k to $250k range, which represent about 25% of the nation’s 130 million households. This group is called the HENRYs – high-earners-not-rich-yet. They make only about one-fourth of all U.S. households but account for some 40% of all U.S. consumer spending — $3 billion.
If women control 80% of U.S. household purse strings and HENRYs command 40% of all dollars spent in the economy, then HENRY women represent the single most important consumer segment in the economy today, accounting for $2.4 trillion in spending power. By contrast ultra-affluent women (HHI $250k+) collectively have only about $600 billion in spending power.
Understand your next-generation female customer
Pamela Danziger, author of Meet the HENRYs, has prepared a new speech for meeting organizers that need a presentation to help its attendees understand this most important consumer segment. In it Pam reveals what HENRY women demand and desire as consumers, with a special emphasis on the young millennial women in that segment defined by gender and income.
Drawing examples from brands that are most attractive to these women, she will guide marketers to engage and profit from this most powerful and empowered consumer segment critical to the future of consumer brands.
Each of Pam’s speeches is customized to the needs of the particular audience with a focus on the audience’s particular segment, such as fashion, retail, home furnishings, luxury or more. In addition, Pam offers her clients a pre-conference survey to distribute to its attendees in order to assure that her presentation hits all the right notes and provides information specific to its needs.