Archive | Brand Marketing

RSS feed for this section
nathan-dumlao-vsTbiuRRKvA-unsplashtimberland

Louis Vuitton X Timberland Boot Collaboration: The Kick Struggling VF Needs

Timberland boots have often appeared at Louis Vuitton outings, but now the two brands have made it official. Louis Vuitton has collaborated with VF Corporation’s Timberland brand in a collection of LV x Timberland boots and shoes emblazoned with the LV monogram.Prices currently start at $1,150 and range up to $1,530 for LV’s unique take […]

Comments Off on Louis Vuitton X Timberland Boot Collaboration: The Kick Struggling VF Needs Continue Reading →
style-tomes-RVxZh5vRs9U-unsplash

After The Bondage Teddy-Bear Scandal, Balenciaga Still Has Work To Restore Its Reputation

Hollywood’s A-listers flocked to Balenciaga’s Fall 2024 fashion show last Saturday afternoon in Los Angeles, its first in the city. It was held on South Windsor Street with the iconic Hollywood sign in the background.Front row seats were claimed by Kim Kardashian, sister Kendall Jenner, Brooklyn Beckham, Vittoria Ceretti, Eva Longoria, Lil Wayne, Tracee Ellis […]

Comments Off on After The Bondage Teddy-Bear Scandal, Balenciaga Still Has Work To Restore Its Reputation Continue Reading →
Crate and Barrel Whiteware Wall

Crate And Barrel’s New Store Showcases A New Brand Identity

Crate and Barrel just opened a new flagship store in the Flatiron District’s historic Palace of Trade building. Set on two floors in a 23,000 sq. ft. space at 881 Broadway, the building’s neoclassical architectural elements serve as a perfect backdrop to showcase Crate and Barrel’s modern home furnishing designs.It’s a store that demands to […]

Comments Off on Crate And Barrel’s New Store Showcases A New Brand Identity Continue Reading →
pexels-andre-furtado-1263986

World’s Biggest Brands Lost Value In 2023, Making Room For Disrupters

The Kantar BrandZ world’s most valuable brands report is out, and it’s sobering. The world’s top 100 most valuable global brands lost 20% of their value in 2023, and across the 13 vertical categories tracked, every one experienced a decline.For example, media and entertainment brands were the biggest losers, dropping 32%, followed by retail brands, […]

Comments Off on World’s Biggest Brands Lost Value In 2023, Making Room For Disrupters Continue Reading →
Gucci Shopper (by 
Jarred Grabois, unsplash.com)

Kering’s Plan To Restore Gucci To Former Glory: Will It Work?

Kering, owner of Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen brands and the world’s second-largest luxury conglomerate after LVMH, reported very depressing results for the third quarter of 2023. With a 13% reported decline overall and a 9% comparable shortfall, revenues for the group dropped from $5.4 billion last year to $4.7 […]

Comments Off on Kering’s Plan To Restore Gucci To Former Glory: Will It Work? Continue Reading →