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Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion by 2027, nearly a 10 percent compound annual growth rate from 2022, according to Statista.Lifestyle brands are thin on the ground. A rare few reach that level, namely megabrands with mega-advertising […]
Timberland boots have often appeared at Louis Vuitton outings, but now the two brands have made it official. Louis Vuitton has collaborated with VF Corporation’s Timberland brand in a collection of LV x Timberland boots and shoes emblazoned with the LV monogram.Prices currently start at $1,150 and range up to $1,530 for LV’s unique take […]
Hollywood’s A-listers flocked to Balenciaga’s Fall 2024 fashion show last Saturday afternoon in Los Angeles, its first in the city. It was held on South Windsor Street with the iconic Hollywood sign in the background.Front row seats were claimed by Kim Kardashian, sister Kendall Jenner, Brooklyn Beckham, Vittoria Ceretti, Eva Longoria, Lil Wayne, Tracee Ellis […]
Crate and Barrel just opened a new flagship store in the Flatiron District’s historic Palace of Trade building. Set on two floors in a 23,000 sq. ft. space at 881 Broadway, the building’s neoclassical architectural elements serve as a perfect backdrop to showcase Crate and Barrel’s modern home furnishing designs.It’s a store that demands to […]
The Kantar BrandZ world’s most valuable brands report is out, and it’s sobering. The world’s top 100 most valuable global brands lost 20% of their value in 2023, and across the 13 vertical categories tracked, every one experienced a decline.For example, media and entertainment brands were the biggest losers, dropping 32%, followed by retail brands, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam