Luxury brands are hitting the street, literally. Street-inspired fashion is popping up all across the luxury spectrum. It has created such pairings as Gucci and Dapper Dan, Louis Vuitton and Supreme, Ralph Lauren and Palace, Fendi and Fila and Chanel and Pharrell Williams. Most of these are limited-edition collaborations, but LVMH brought on Virgil Abloh, […]
Archive | Millennials
RSS feed for this sectionThe RealReal Proves Secondhand Luxury Is What Luxury Consumers Want
The secondhand luxury goods market will grow 4X faster than the primary market. The RealReal is in on the ground floor.
Luxury Consumers Are Burned Out, But Luxury Brands Keep Stoking The Fire That Caused It
New study from YouGov finds luxury consumers have reached their breaking point. Luxury doesn’t mean the same thing it once did and brands find them harder to connect with.
How Millennials and Gen-Z Are Radically Changing the Luxury Market
A new study is out that sets the stage for a radically transformed luxury market by 2025. Millennials are driving this train, and what they expect from luxury brands is radically different from previous generations. Fasten your seatbelts, it’s going to be bumpy ride into 2025. The study, produced by two powerhouses in luxury circles, Boston […]
Rihanna And LVMH Team Up For A Game-Changing Collaboration
With the launch of Fenty Maison in partnership with pop icon and fashion and beauty entrepreneur Rihanna, LVMH is breaking the mold of how luxury brands are built. It signals dramatic changes coming in the luxury market led by the undisputed market leader. Recently Bernard Arnault, chairman and CEO of LVMH, announced that it was creating […]