Everybody in retail knows that their success depends on understanding the customer. And understanding the customer starts with understanding their demographics. Demographics is defined as statistical data describing a population or groups within it. As a result, demographic trends shape the future of the consumer market. Because those trends are linear and predictable, retailers can […]
Archive | Millennials
RSS feed for this sectionChico’s Sales Are Sagging and Hopes Telltale Intimates Will Give the Uplift It Needs
Not long after delivering disappointing news about Chico’s FAS fourth quarter and full year 2018 results, it announced the launch of a new intimates product line, TellTale. It will be sold in a new way for Chico’s—online only, not in stores—and will be aimed at a new customer: younger women. The 36-year old Chico’s needs new energy as […]
Three Jewelry Veterans Create Clean Origin For The Industry’s Millennial Future: Lab-Grown Diamonds Sold Online
Clean Origin is the digitally-native lab-grown diamond jewelry startup created by Alex Weindling, third-generation diamond merchant; Ryan Bonifacino, former CMO/Digital SVP Alex & Ani; and Terry Burman, former CEO Signet Jewelers, Sterling Jewelers and Zale Corporation.
Lululemon’s Results In 2018 Were Astounding, But Can It Do It Again In 2019?
Lululemon ended 2018 with sales up 24%. But a senior executive at the company attributes that success to doing the simple things very well. Next year will be different. Lululemon will have to do the simple things 100 times better to get the same result. In an interview three changes that it needs to implement […]
Why Ulta Is Beating Sephora and Amazon in the Battle for Beauty Shoppers
Since October 2018, Ulta has been moving ahead of both Amazon and Sephora as consumers’ first choice for beauty shoppers, according to Cowan’s monthly consumer tracking survey.