In the current U.S. culture sharply divided right or left, conservative or liberal, Republican or Democrat, most luxury brands generally don’t think much about the political leanings of their customers. They tend to be inclusive in order not to alienate affluent customers with either a conservative or liberal viewpoint. But that may have to change. […]
Archive | HENRYs (High-Earners-Not-Rich-Yet)
RSS feed for this sectionSuistudio Is Suitsupply’s “Me Too” Answer for Women
Since its founding in 2000 in Amsterdam, Suitsupply has been an unqualified success. Launched out of the trunk of Fokke De Jong’s car, giving new meaning to “Trunk Show,” Suitsupply has been helping men worldwide “find their perfect fit” in tailored fashion. Starting first with an online direct-to-consumer model, Suitsupply carved out a niche in men’s suiting […]
American 26-Year-Olds Are Now Retailers’ Prime Target: What You Need to Know
The Wall Street Journal recently reported that 26-year-olds are the customers that retailers are most eager to attract. Why? Because they are the single biggest age cohort in the American population today, numbering 4.8 million. Those aged 26 are smack dab in the middle of the millennial generation, “the group of 93 million comprises people born roughly […]
Wayfair Is Going Strong in Home Furnishings Online, But Don’t Count Amazon Out
Wayfair, the e-commerce home furnishings company, just released its financials for 1H2017. For the six months ending June 30, Wayfair revenues reached $2.1 billion, up 36% from $1.5 billion in the same period last year. Its number of active customers grew impressively as well, from 6.7 million in 1H2016 to 9.5 million this year. And […]
Naadam: A New DAVID Brand That High-Earning Millennials Love
A brand “bromance” is brewing in the luxury market between new e-commerce-driven companies that Marvin Traub Associates has called the “New Davids” and the affluent young HENRYs (high-earners-not-rich-yet). In a new report from TRAUB, the “New Davids” are defined as: These curated 200 are the brands to watch because they attract the attention and loyalty of […]