As an outerwear brand that promises to protect its wearers against the worst that winter can throw at it, Canada Goose Holdings just reported it’s weathered the worst of the Covid pandemic and come out stronger.Boosted by third quarter 2022 revenues up 26.5% over previous year, Canada Goose is on track to exceed C$1 billion […]
Tag Archives: Canada Goose
New Luxury, Old Luxury; Real Luxury, Faux Luxury — What’s a Brand to Do?
The latest news cycle has revealed chasms growing in the land of luxury: In late July, LVMH, home of storied Louis Vuitton brand, reported that first half 2016 sales of its flagship fashion and leather luxury goods segment dropped .8% from same period last year. Then, on the cusp of NY Fashion Week, Tim Gunn […]
Luxury Brands: Tell New Stories for Your Most Profitable Customers
Brands need new stories to tell that connect with the next generation’s values and mindset In a recent Adweek article about five trends shaping the future of retail, Christopher Brace, CEO at Syntegrate Consulting, made it crystal clear: Brands need to tell new stories to capture the next generation customers. On the need for effective story […]