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Creating a brand in an emerging category isn’t simple. A well-thought-out strategy reflects where the category and best consumers are going rather than the current environment. It’s easy to make mistakes. In the jewelry business, the diamond industry’s powers-that-be would like to define you as something less than mined diamonds. Don’t allow someone else to […]
Clean Origin is the digitally-native lab-grown diamond jewelry startup created by Alex Weindling, third-generation diamond merchant; Ryan Bonifacino, former CMO/Digital SVP Alex & Ani; and Terry Burman, former CEO Signet Jewelers, Sterling Jewelers and Zale Corporation.
After years of disavowing the authenticity of man-made diamonds grown in a laboratory, De Beers has suddenly seen the light and responded to consumer demand by offering a lab-grown diamond alternative under the Lightbox Jewelry name. That is what the company would have you believe in its recent announcement that advancements in technology have now made it […]
De Beers launched its largest diamond campaign in a decade to promote “Desert Diamonds,” natural colored stones, emphasizing rarity, uniqueness and connection to nature.
The U.S. jewelry market grew 5% in 2024 to $85.4 billion, but affluent consumers are pulling back on planned jewelry purchases this year.
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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