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This year Valentine’s Day fell nearly smack dab in the middle of the peak period for diamond jewelry sales, which extends from the December holiday season when about 20% of engagements occur through Mother’s Day, this year on May 9. By all accounts Holiday 2020 was a strong one for diamond jewelry sales, especially for […]
The mined-diamond industry is mightily concerned that the rapidly growing man-made diamond industry is on a course to disrupt their business. At least that is the conclusion I draw from the Diamond Producers Association’s new marketing campaign “Real Is Rare.” The DPA was organized in May 2015 by seven of the world’s leading diamond companies. Its new […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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