Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
Lululemon’s Trust Gap Widens After Another Controversy Hits
A new cultural misstep in China and recent quality concerns revive questions of Lululemon’s credibility and consumer trust, giving customers a reason to look elsewhere.
Meaning Is The New Currency Of Luxury — Where Quality Of Life Outranks Quantity Of Things
In a softening luxury goods market, meaning has become the new currency, reshaping demand, raising expectations and requiring brands to earn the right to be purchased.
From Bankruptcy To Breakthrough: How True Religion Returned To Fashion’s Spotlight
After two bankruptcies, multiple owners and a generational reset, True Religion has new life, opening 6 new stores and projecting over $500 million in sales this year.
Adidas And Nike Face Off In A World Cup Marketing Showdown
The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.
