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Back in 1954 in the classic business book, The Practice of Management, Peter Drucker wrote: Yet how many businesses manage, staff and budget their marketing departments as their ultimate competitive weapon? Is the business failing to thrive because the marketing department lacks the proper ‘nutrition’ in the form of market research to use to create […]
Join me at Forty One Madison on August 22 @ 6 p.m. for a special “Sunset Seminar” about how to make your tabletop or gift shop POP! I will be sharing highlights from my new book Shops that POP! 7 Steps to Extraordinary Retail Success offering insights and advice to brick-and-mortar retailers on staying competitive, […]
I have recently been working on a branding concept for a new luxury offering. Through the research process, it’s become clear to me that at its heart, every brand participating in the luxury market is ultimately in the Happiness Business. People trade up to luxury not because of quality, value or enhanced features offered, but […]
A shop that POPs! is simply irresistible to customers. It’s a special destination that engages the customers in such a way to make them feel special too. It magnetically attracts shoppers, made curious about the special experiences and things they will find there. A shop that POPs! keeps focused on attracting the highest potential shoppers […]
At a recent retailers’ workshop, a fledgling retailer opening her first store asked me a question. In doing so, she described her business as “a store that sells kitchen cabinets and countertops.” What her specific question was I don’t recall, because I got stuck on her store’s description. She thought of her new store simply as […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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