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Personal Luxury Report USA

Personal Luxury Report USA Published

The Seven-Year Guide to Trends in the Affluent Consumer Market for Personal Luxury Goods in the USA Tapping seven years of historic market research data, Unity Marketing has studied exactly what’s on the mind of today’s luxury consumers for personal luxury goods.  Details about trends in affluent consumer purchases of clothing, fashion accessories, jewelry, watches, […]

What Do HENRYs Want? cover flat

Luxury Brands: Meet Your Best Customer and Its Not Who You Think It Is

He’s Young, Affluent & His Name is HENRY (high-earner-not-rich-yet) Luxury marketers tend to view middle-aged women as their best customer prospects, but based upon analysis of spending habits among the different demographic segments, men, especially young, HENRY men ($100k-$249.9k) on career paths leading to ultra-affluence ($250k+), represent the best luxury prospects.  What sets men apart from […]

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How Patina Gallery Stands Out in a City Filled with Art Galleries

How Patina Gallery Stands Out in a City Filled with Art Galleries

Santa Fe, New Mexico’s Patina Gallery faces an especially challenging competitive marketplace.  It’s located in a city filled with other art galleries that attracts art-buyers, not just from the local community, but from across the world.  But Patina has discovered ways to stand out in a crowded field to become a ‘shop that POPs!’ by […]

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Small Is the Next BIG Story in Retail

A new Unity Marketing white paper reveals the consumer trends turning the high-potential shoppers away from the mall and back to specialty retailers on ‘Main Street’  Shopping malls are becoming the 21st-century version of ghost towns.  While mall owners blame the trend on the closing of anchor stores, like Macy’s, JC Penney and Sears, the […]

GAFO Sales 2007-May 2015

How to Entice Holiday Shoppers This Year? Set your sights on the affluent ‘heavy-lifters’

What’s your retail marketing strategies for holiday 2015? Now that the National Retail Federation (NRF) has downgraded its retail forecast for 2015, from 4.1% increase to only 3.5% over 2014, what is your strategy to jump start retail sales this holiday season? For my money I think holiday 2015 is going to be much tougher […]

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