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This third annual State of Luxury report by Luxury Daily and Unity Marketing reveals:Trends measuring the pulse of the luxury business from three years of consecutive surveys among ~600 luxury insiders from the luxury goods, services/experiences sectors and companies that provide advertising, marketing, consulting and other support services to luxury companiesHow insiders feel about the state of the luxury market in […]
Payless ShoeSource recently carried out a marketing prank on a select group of social media influencers. As expected, it worked like a charm. In the carefully-crafted ruse, the influencers were invited to a private launch party for a new Italian shoe designer Bruno Palessi in a high-end mall in Santa Monica, CA. Accompanied by the […]
On December 14 LVMH announced an agreement to acquire Belmond, the luxury travel and hospitality company formerly known as Orient Express Hotels. Belmond owns, partly owns or manages 36 hotels with a new one in the works for London, one stand-alone restaurant (NYC’s 21 Club), seven tourist trains and two river/canal cruise businesses. In 2017 hotels […]
There is no question that retail is having a banner year. Through Oct. 2018, retail and food services, excluding motor vehicles, parts and gas stations, are up 5% over last year. All signs are the year will end way ahead of last. The National Retail Federation predicts Nov. and Dec. retail sales will increase between 4.2-4.8% […]
While the jewelry industry pulls its collective hair out over mined versus man-made diamonds and millennials, it is time to change the conversation and talk about another gem perfectly suited to the next generation luxury jewelry consumers. Pearls are a natural, organic, environmentally-sustaining and virtually-renewable gem. Pearls come in all shapes and colors, play well […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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