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Following the news that Macy’s will close 100 stores in early 2017, Wall Street and the pundits gave thumbs up to the move. After all, everyone agrees that the U.S. economy is ‘over-stored.’ But while closing 15% of Macy’s stores may help its balance sheet, the move is going to result in collateral damage that […]
I have recently been working on a branding concept for a new luxury offering. Through the research process, it’s become clear to me that at its heart, every brand participating in the luxury market is ultimately in the Happiness Business. People trade up to luxury not because of quality, value or enhanced features offered, but […]
A shop that POPs! is simply irresistible to customers. It’s a special destination that engages the customers in such a way to make them feel special too. It magnetically attracts shoppers, made curious about the special experiences and things they will find there. A shop that POPs! keeps focused on attracting the highest potential shoppers […]
At a recent retailers’ workshop, a fledgling retailer opening her first store asked me a question. In doing so, she described her business as “a store that sells kitchen cabinets and countertops.” What her specific question was I don’t recall, because I got stuck on her store’s description. She thought of her new store simply as […]
The first week of May is recognized as National Small Business Week to celebrate the contribution of the nation’s 28 million small businesses. Small specialty retailers make up a preponderance of businesses recognized during this national week of celebration and recognition. But other than providing a poster to announce the week in retailers’ windows, the […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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