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Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed.Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage word-of-mouth […]
Following the 2008/2009 recession, major retail bankruptcies reached historic highs in 2010, setting the record with 48 filings. Through September this year, we are still 16 filings short of matching that record, after some 32 retailers have filed to date.BDO’s David Berliner, who leads the firm’s business restructuring and turnaround practice, predicts the 2010 record […]
As in Dicken’s Tale of Two Cities, when we write the story of retail in 2020 it is going to be the best of times for one group of retailers – those deemed essential – and the worst of times for others – non-essential retailers.Two new studies, one from IBM projecting retail through year-end and […]
In Macy’s Inc. recent earnings call, the most surprising news was the opportunity it sees in luxury. It surprised CNBC’s Lauren Thomas too, who immediately got on the phone with CEO Jeff Gennette to get the scoop.He said the collapse of competing luxury department stores, notably Barney’s, Neiman Marcus, and Lord & Taylor, combined with […]
There is a select group of good retailers that meet their customers’ expectations. They are retailers that carry the products customers expect, at the prices they expect, and have staff in the store who service them like they expect.Then there are the few remarkable retailers who do something quite different. They over deliver customers’ needs […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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