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Just Adding Home Won’t Make Banana Republic A Lifestyle Brand

Banana Republic is a brand with a mission: to build a brand with character and a personality that truly resonates with customers. It had that in spades on its founding in 1978 by Mel and Patricia Ziegler when it was named Banana Republic Travel & Safari Clothing Company, selling the virtual safari experience through clothes. […]

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As Consumers’ Economic Outlook Turns Bleak, Their Spending Slows

On the heels of the Census Department’s depressing March retail sales report, with February seasonally-adjusted retail and food service sales revised downward to -0.2% from January and March down another 1%, comes more sobering news from the Bureau of Economic Analysis.It just released notice that personal consumption expenditures on goods dropped 0.4% in March in […]

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Sephora At Kohl’s Proves The Power Of A Platform Approach To Store Openings

Kohl’s just announced it’s opening another 250 Sephora at Kohl’s locations this year, bringing the total number of Sephora-enhanced locations to 850 by year-end, reaching nearly 80% of Kohl’s total footprint with the ultimate goal to be present in every store.The Sephora at Kohl’s shops are 2,500 sq. ft. full-sized stores, not just little popups, […]

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Consumer’s Cognitive Biases Are Keeping Spending Strong, For Now

The National Retail Federation (NRF) is out with its 2023 retail forecast; on its face, it’s reassuring. Retail sales growth in 2023 should exceed the 3.6% average growth level tracked in the pre-pandemic years from 2013 through 2019.So far, consumers have kept retail sales buoyant, thanks to their psychological makeup, but soon, their shopping behaviors […]

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In Luxury, Exclusivity Means Being The Incomparable One Among Many. Neiman Marcus Gets It.

Nordstrom recently disappointed Wall Street when it announced a 4.1% decline in sales during its fourth quarter covering November 2022 through January 2023. It started Fiscal 2022 strong, with sales up 18.7%, then with each successive quarter, sales slowed.It followed a pattern seen widely across the luxury market and reported here. Luxury brands far and […]

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