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Big business marketing consulting tailored to the needs — and budgets — of small-to-mid-sized businesses You’ve created a product, new service, business concept, but it hasn’t found traction yet. You have a great concept to share with the market. What you don’t have is marketing and branding expertise. You need marketing to attract new customers […]
Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?, uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs. They are the high-earners-not-rich-yet customers with household […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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