Archive | Luxury Marketing

RSS feed for this section
competition black-and-white-people-bar-men

How Can Luxury Brands Win in a Hyper-Competitive Market?

Government bureaucrats have been busy over the last week releasing the latest economic data.  They gave a dismal view of the first quarter 2017 GDP, reporting an advance of only .7%, following an increase of 2.1% in fourth quarter 2016.  Most economists expect the GDP to grow at a faster pace through the rest of […]

hair-woman-morning-bathrobe-bathroom

How Unilever’s Mass-Market Suave Brand Proves Luxury Is a Mindset

Recently Fast Company reported that Suave, Unilever’s mass-market shampoo brand, “fooled a bunch of beauty influencers into thinking it was luxury haircare.” It changed its name to Evaus (Suave spelled backwards), redesigned the package, gave it a premium price and presented it to a group of beauty bloggers and influencers to test.  The result:  The influencers […]

Comments Off on How Unilever’s Mass-Market Suave Brand Proves Luxury Is a Mindset Continue Reading →
lipstick effect

Lipstick Effect Is in Effect Today

LVMH just released its 2016 annual report and it reveals important trends that will impact luxury brands for the years ahead.  While LVMH posted a healthy 5.4% increase from 2015 to 2016, its rate of growth was less than one-third of that from 2014 to 2015 when revenues rose a remarkable 16.4%. This may signal […]

instant gratification

Why Instant Gratification Isn’t the Answer for Luxury Brands

A recent Luxury Daily article entitled “Is fashion’s love affair with see-now, buy-now over?,” questioned whether this emerging trend in the luxury market may well have hit a wall.  Tom Ford has announced that after one year of testing the concept, it was abandoning the effort.  Thakoon has done the same. ‘See-now, buy-now’ is intended […]

Comments Off on Why Instant Gratification Isn’t the Answer for Luxury Brands Continue Reading →
bow-tie-businessman-fashion-man

Five Ways to Put Luxury Back on Path to Growth

The luxury industry is hitting a wall.  Recent studies from the global leaders in predicting the prospects for luxury market growth testify to it. Deloitte, which studies only the top 100 largest luxury brands, the industry’s best and brightest, sees these companies’ growth slowing over the next five years, as compared with the last five.  […]