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Brands today face an increasingly crowded media marketplace to get their messages seen and heard. Compounding the problem are the dramatically shifting media consumption habits of consumer who are increasingly being drawn to smaller screens on mobile devices. Luxury brands with a far smaller target market of consumers who can actually buy the brands advertised […]
In the recent luxury insiders’ study, entitled State of Luxury 2017 conducted by Unity Marketing and luxury business publication Luxury Daily, one of the critical calls to action for the luxury industry was an urgent need to innovate. This industry executive shared: While the industry suffers no lack of creative talent to tackle the innovation […]
Luxe is in flux. That is the twitterverse headline for a new survey among more than 600 luxury executives about the state of the luxury industry. What’s keeping these executives up at night are many and diverse, but it all boils down to this: We face a luxury industry in crisis. The first thing to […]
Preparing for a year of tumult, Luxury Daily and Unity Marketing surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings. In the first-of-its-kind study, Luxury Daily and […]
In 2013, the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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