Call (717) 572-9979 or Email
to consult Pam
In 2013, the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]
In a recent blog post, I posed the question, New Luxury, Old Luxury; Real Luxury, Faux Luxury – What’s a Brand to Do? It got me thinking more about what exactly makes a brand ‘luxury.’ To research the question, I happened upon a section from my book, Putting the Luxe Back in Luxury: How new […]
The latest news cycle has revealed chasms growing in the land of luxury: In late July, LVMH, home of storied Louis Vuitton brand, reported that first half 2016 sales of its flagship fashion and leather luxury goods segment dropped .8% from same period last year. Then, on the cusp of NY Fashion Week, Tim Gunn […]
At a recent NYC Luxury Marketing Council meeting, Linda Ong, ceo of TruthCo., an omnichannel branding firm, said: “In 2017 Millennials will eclipse Baby Boomers in luxury spending.” Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor […]
Big business marketing consulting tailored to the needs — and budgets — of small-to-mid-sized businesses You’ve created a product, new service, business concept, but it hasn’t found traction yet. You have a great concept to share with the market. What you don’t have is marketing and branding expertise. You need marketing to attract new customers […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam