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A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials. Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]
Luxury licensing has suffered from a bad reputation after being overused back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products. Quality is a traditional cornerstone of the luxury brand platform and the old ways of licensing frequently violated those principles. Besides quality issues, luxury brand licensing led […]
The New York Times recently reported on “The Luxury Arms Race: Michael Kors and Coach Target Takeovers.” They wrote, “The global luxury market has long been dominated by three giants – LVMH Moët Hennessy Louis Vuitton, Kering and Richemont. Now, it has two hungry American players with which to contend.” That is Coach and Michael Kors both of […]
Earlier this month Wall Street Journal published a front-page story on Tiffany, entitled “Tiffany Hunts For A Way Back to ‘Cool’” which largely attributed its current crisis to one of leadership. Much of the blame was laid at the feet of past-CEO Frederic Cumenal, who joined the company in 2011 from LVMH Moët Hennessey where he ran […]
Recent big acquisition news from Walmart and Amazon, ranked #1 and #3 in the Forbes list of the world’s largest retailers, confirmed rumors circulating since at least April that Walmart had its eye on online men’s fashion retailer Bonobos and Amazon was flirting with the idea of buying high-end grocer Whole Foods. While the deals differ markedly […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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