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millionaire

Key to Success in Marketing to Millionaires: Know Them

By any measure, the number of Americans that can claim millionaire status is rising, and rising rapidly. No matter how it is measured, whether by total net worth (including homes and other assets) or by financial assets alone, there are many more people living the life of luxury, or at the least, a life free […]

Luxury shopper

Can Walmart’s Mass-to-Class Strategy Work?

Walmart is undergoing a massive corporate makeover. With $500.3 billion in total revenues worldwide in 2018, 11,700 stores and 2.3 million associates, it is a long-term project that will take place on many fronts. Change and corporate transformation in its business and culture were CEO Doug McMillon’s primary theme in remarks at the June 1 Walmart […]

Luxury consumer shopping

Luxury Consumers Plan to Pull Back on Spending – Global Disruption to the Luxury Market Coming Again?

Across the globe, luxury consumers, whose numbers and wealth are growing at a phenomenal pace, are experiencing an uneasy sense of déjà vu. “It’s feeling a lot like 2007,” says Cara David, managing partner at research firm YouGov, reporting the results of its Affluent Perspective Global Study among nearly 6,000 of the top 10% affluent […]

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Rolex watch

Rolex Wins, Tiffany Loses: Contrasts in Luxury

Tiffany & Company recently delivered some happy news to its stakeholders. Following a strong two-month holiday season, when net sales increased 8%, the company posted a full year sales increase of 4% to reach $4,2170m worldwide. Each of Tiffany’s global reporting markets grew, with the exception of Japan (-1%), though in both Asia-Pacific and Europe comparable store […]

JennAir Smoke & Brass range

JennAir’s New Brand and New Look for the Next Generation Luxury Home Owner

Whirlpool chose the recent Architectural Digest Design Show to introduce its new JennAir branding along with a full line of 70 appliances that express the new image. JennAir is at the “pinnacle of Whirlpool’s family of appliance brands,” says Jon Hall, JennAir marketing director, “where we have a responsibility to drive progress in appliances for the modern luxury […]

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